CUTE PRESS


2012
Packaging Design

Work at Wundermanthompson
Bangkok, Thailand

During the process of rebranding, Cute Press, Thai cosmetic brand was seeking for a visual representation to be on the pack of their hair care product line.  The task was to differentiate the range from the skin care line which come in the same shape of bottle. With the skin care product lines come with flowered base visual, hair shape was introducted as a direct and instant to recognise. Secondly the cap was designed to have a purplish silver to be distinct from other product range.
 



Cute Press Shampoo Packaging Design