The Corporate Identuty of Land and Houses Retail Bank Public Company Limited (LH Bank) stress on the idea of CHOICES, in which the service offers comsumercentric product to their customers.
LH Bank is a bank under Land and Houses PLC, Real Estate Developer in Thailand. The bank insisted on not becoming another color bank in Thailand market. The team came up with a concept landed on the bank that does not hold any color identity, where the eight colours bar under the word mark are used as a representation of choice not as colour. This choice bar is a translation of the bank specialized service specialization on housing and their capability in customized the financial product to fit with the customer needs.
LH Bank is a bank under Land and Houses PLC, Real Estate Developer in Thailand. The bank insisted on not becoming another color bank in Thailand market. The team came up with a concept landed on the bank that does not hold any color identity, where the eight colours bar under the word mark are used as a representation of choice not as colour. This choice bar is a translation of the bank specialized service specialization on housing and their capability in customized the financial product to fit with the customer needs.
Branding and Corporate Identity Design