RHYTHM CHAROENKRUNG


2019
Communication | Key Visuals

Work at Wundermanthompson
Bangkok, Thailand
Rhythm Charoenkrug Pavillion Condomenium was developed with Design Thinking Principles by AP Properties Thailand. With its proximity to Sathorn CBD. Living in urban environments with constant demands can make us distant ourselves from family, friends and our passions. The idea of being CLOSE gives us ease of knowing that everything is in our reach. It gives us the sense of SECURITY, comfort and more importantly CONTROL.

Through empathy we can understand what the trigger points that take us away from families, friends and the things we like to do are. If we facilitated their deepest desires, we can achieve the state of being truly ONESELF.

Communication Idea : CLOSER TO BE ME




Campaign Communication for off-line and Online